Before we were ready to launch in 2022, my team wanted to add new offerings to draw more people to buy Daft Passes. The company decided to create an NFT analytics platform. This product would help users make NFT buying decisions by providing important information and a proprietary "Daft score". Users could also set a bot alert which would send them a notification if an NFT collection was trending. I knew the basics of UX and UI design, but took this opportunity to learn more and get hands-on experience.